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Qualifications, Skills and Passion

On a personal level, I am a father, I love art, humor, and anything related to oceans & wildlife. When it comes to my professional career, I’ve held several positions in the information technology & multimedia industries. I have had the chance to work on a wide range of projects using new technologies. Whether it’s been part of visual media or online application design, it’s been always a thrilling experience. The challenges faced in these fields are learning new trends and catching up with all the fast-changing aspects of user experience, media, devices, design, and development. On the other hand, those are the things that make it an exciting career.

Due to the changes in telephony, the boom of the internet, increase of bandwidth, memory, storage, and the low cost of all of that power that comes with it, user needs have increased too. I have been lucky enough to witness the necessity for new approaches, techniques, skills, and solutions to deliver usable applications to the more demanding users.

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For more detail about my career,  check my résumé (pdf)

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I was lucky to witness the shift in the online technology Industry from the AOL and Netscape era to the Google, Facebook, mobile design and development, and responsive website design. Video has also evolved from black and white to 4K, 8K+ screens, 3D camera technology, and God knows what the future reveals… It’s tough to keep up. However, that’s what makes it fun and exciting. We’ll try to showcase some of the outcomes of the different projects that I have been involved in.

Skills and Interests

UX/UI Design

For more than 2 decades, I’ve been working on ensuring that my designs follow the highest user experience & usability standards. As well as the best UI development practices. I believe that this discipline is closely tied to creative skills, telling stories, and having the ability to envision the user’s journey from start to finish while providing the simplest, and best experience/outcome.

Responsive Design

Since 2013, I have been refining my expertise in delivering responsive UIs and sites that users can easily navigate on all types of devices. I have become a Subject Matter Expert helping clients with their responsive design needs and the best approach to turn their legacy applications into a modern responsive mobile-friendly design.

Graphics / Branding

I have worked as a creative director for more than a decade leading a team of creative minds and designers in delivering nationwide advertising campaign executions reaching out to more than 50 million people on several media platforms. I love to see stories go from an idea to a video or huge billboard in the middle of a city.

Film and Video

I am passionate about filmmaking and video. I have written screenplays, produced videos, shot, directed, and edited a few projects here and there. However, on the east coast, this business hasn’t helped me make a living. I am keeping it as an interest for now just to stay in touch with my fondness for creativity… unless Holywood, one day, moves to Virginia.


I like to play music. I play “wildly”, and play some music for fun. It helps me escape from the routine and helps me recharge for the rest of the day. I have a few guitars, keyboards, and even a banjo! I love that my children are all growing to be more interested in music, playing music, and sharing it with me. It’s one of the many benefits of my genes!

Scuba Diving

In my formative years, I grew up around the sea. I would always be found fishing, diving, spearfishing, and eating whatever lives on the rocks; their names are usually in Latin. I have been lucky to keep pursuing diving and hope to keep doing so for as long as I can. In the future, I would love to keep taking photos and videos of the nautical world. Oh, and I am a PADI Open Water Instructor, in case you want to learn to dive.


Areas of Expertise

Coding great UI for best UX

Appealing Responsive Design

Front End Interactive Development

Mobile First Design

The Important Things

Family, Love and Laughter...

I'm a dad to three wonderful creatures: a daughter, a son and another son, in that order. I don't know how I could've kept doing all this stuff listed above without my wife's support, understanding, and care... Honestly, I'm not saying this to make up for the Valentine's dates I forgot before or anything like that. This is truly from the heart. 🙂 Family is important to me. I've got four siblings. Three of them live in the States and one lives in France. We've been blessed to be able to see each other quite often. As you can see all around, I love to be aroud the water... I like fishing, diving and that "dimethyl sulfide" smell. Google it, you'll learn someting if you like the beach.